1 A DEFINITION OF STRATEGIC PLANNING FOR TRADE SHOWS
2 HOW THE CORPORATE STRATEGIC PLAN DIRECTS THE TRADE SHOW PLAN
3 INTERPRETING SALES AND MARKETING STRATEGIES FOR TRADE SHOWS
4 HOW TO PREPARE A CUSTOMER FOCUSED MESSAGE FOR TRADE SHOW PARTICIPATION
5 PREPARING THE STRATEGIC TRADE SHOW PLAN
6 HOW TO FIND AND EVALUATE YOUR POTENTIAL AUDIENCE
7 CREATING SHOW-BY-SHOW OPERATIONAL PLANS
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