Module A Start With A Plan

1  A DEFINITION OF STRATEGIC PLANNING FOR TRADE SHOWS
2  HOW THE CORPORATE STRATEGIC PLAN DIRECTS THE TRADE SHOW PLAN
3  INTERPRETING SALES AND MARKETING STRATEGIES FOR TRADE SHOWS
4  HOW TO PREPARE A CUSTOMER FOCUSED MESSAGE FOR TRADE SHOW PARTICIPATION
5  PREPARING THE STRATEGIC TRADE SHOW PLAN
6  HOW TO FIND AND EVALUATE YOUR POTENTIAL AUDIENCE
7 CREATING SHOW-BY-SHOW OPERATIONAL PLANS

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