How did your last trade show go?  Did you get the new business that you had hoped for? Trade show marketing is more complex than it first appears.  Rather than dive into every aspect of your trade show participation, start with this fundamental feature: your message.  Ask these three questions to do a quick check-up on where you can improve.  Think about your exhibit and the WORDS and IMAGES on the structure.

1.  Did you use a clear and focused message?

2.  Was your message "customer centric?"  Did it address your customers' needs?

3.  Did your message "sort" for your true potential audience, rather than just draw generally?

 If you want to work on these questions, check out Module A  Start With a Plan and Select the Best Shows.